Where to Go in Thailand: Top 10 Must-Visit Destinations
Luke Iles – Uploaded 27.05.2025
Thailand, known for its vibrant culture, stunning landscapes, and warm hospitality, offers a plethora of destinations for every type of traveler.
Whether you’re seeking bustling cities, tranquil beaches, or cultural experiences, Thailand has it all, making it one of the best places to visit. Here’s a curated list of the top 10 places to visit in Thailand, ensuring you experience the best the country has to offer.
Introduction to Thailand
Thailand is a vibrant country in Southeast Asia that captivates visitors with its rich culture, mouthwatering cuisine, and breathtaking beaches.
Whether you’re wandering through the bustling city streets of Bangkok, relaxing on the sun-kissed shores of Koh Samui, or exploring the scenic coastline of Krabi, you’ll find that Thailand is an ideal place for every type of traveler. The country is renowned for its warm and welcoming locals, making every trip feel special.
With world-famous tourist attractions like the Grand Palace, the sacred Wat Phra, and the colorful floating markets, Thailand offers endless opportunities for adventure and discovery.
From lively cities to tranquil islands, Thailand is a destination that promises unforgettable experiences at every turn.
1. Bangkok – The Vibrant Capital
Bangkok, Thailand’s capital, is a bustling metropolis that seamlessly blends traditional culture with modernity. From ornate temples to bustling markets and lively bars, there’s something for everyone. Bangkok’s international airport serves as a major gateway for travelers arriving in Thailand.
- Grand Palace: A must-visit, this complex showcases exquisite architecture and historical significance.
- Wat Pho: Home to the famous Reclining Buddha and a center for traditional Thai massage.
- Chinatown (Yaowarat): A culinary haven offering a mix of traditional and modern eateries.
Experience Tip: Take a boat ride along the Chao Phraya River to see the city from a unique perspective.
Bangkok is also a convenient entry point for travelers coming from neighboring countries such as Cambodia.
2. Chiang Mai – The Cultural Heartland
Located in northern Thailand, Chiang Mai is known for its rich history, temples, and mountainous landscapes.
- Doi Inthanon National Park: Home to Thailand’s highest peak and stunning waterfalls .
- Night Markets: Explore local crafts, street food, and vibrant atmospheres.
- Elephant Nature Park: A wonderful sanctuary for rescued elephants, promoting ethical tourism.
Experience Tip: Participate in a traditional Thai cooking class to immerse yourself in local culture.
3. Phuket – The Beach Paradise
Phuket, Thailand’s largest island, offers pristine beaches, vibrant nightlife with many bars, and a range of water activities. Phuket is often described as having two halves: one side is famous for its lively nightlife and bustling markets, while the other side features tranquil beaches and luxury resorts.
- Patong Beach: Known for its lively atmosphere and water sports.
- Old Phuket Town: Explore Sino-Portuguese architecture and local markets.
- Island Hopping: Visit nearby islands like Phi Phi and James Bond Island.
Experience Tip: Try scuba diving or snorkeling to explore the rich marine life.
4. Krabi – Nature’s Masterpiece
Krabi boasts dramatic limestone cliffs, clear waters, and serene beaches.
- Ao Nang: This lively beach town is a hub for tours, offering easy access to nearby islands and attractions. Ao Nang’s beaches are popular for swimming and sunbathing, and its central location makes it ideal for exploring Railay Beach, the Phi Phi Islands, and more.
- Railay Beach: Accessible only by boat, it’s a haven for rock climbers and beach lovers. Railay is a popular day trip from Ao Nang, known for its stunning scenery and relaxed vibe.
- Tiger Cave Temple: Climb over 1,200 steps for panoramic views and a spiritual experience.
- Emerald Pool: A natural hot spring perfect for relaxation.
Krabi is a great base for booking tours to nearby islands and attractions, with each island’s landscape offering unique features such as hidden lagoons, vibrant coral reefs, or lively nightlife. Ao Nang is filled with a variety of shops and restaurants, making it convenient and enjoyable for visitors. Krabi is also one of the most visited destinations in southern Thailand.
Experience Tip: Take a kayak tour through mangroves and hidden lagoons, and enjoy breathtaking ocean views along the way.
5. Koh Samui – The Island Retreat
Ko Samui is one of Thailand’s top island destinations, known for its luxury resorts, cultural sites, and stunning natural beauty. Spending a week on Ko Samui allows visitors to fully experience the island’s attractions, from its beautiful beaches to vibrant nightlife. Ko Samui is the perfect place for both relaxation and adventure, making it one of Thailand’s most popular islands. On land, you can explore bustling markets, historic temples, and scenic parks.
- Chaweng Beach: A lively beach with numerous dining and entertainment options, including the island’s diverse restaurants.
- Big Buddha Temple: A 12-meter tall statue that’s a significant landmark.
- Na Muang Waterfalls: Twin waterfalls set amidst lush jungle, showcasing the island’s natural beauty.
Experience Tip: Attend a local festival to experience Thai culture firsthand.
6. Ayutthaya – The Historical Gem
Once the capital of the Kingdom of Siam, Ayutthaya is rich in history and ancient ruins.
- Ayutthaya Historical Park: Explore temple ruins and historical sites.
- Wat Mahathat: Famous for the Buddha head entwined in tree roots.
- Chao Sam Phraya National Museum: Houses artifacts from the Ayutthaya period.
Experience Tip: Rent a bicycle to explore the ruins at your own pace.
7. Pai – The Bohemian Escape
Nestled in the mountains of northern Thailand, Pai is known for its relaxed atmosphere and natural beauty.
- Pai Canyon: Offers stunning views, especially during sunset.
- Hot Springs: Natural hot springs perfect for a soothing soak.
- Local Art Scene: Explore galleries and live music venues.
Experience Tip: Visit during the Pai Jazz & Blues Festival for a unique cultural experience.
8. Koh Phi Phi – The Tropical Paradise
Famous for its turquoise waters, stunning ocean views, and vibrant nightlife, Koh Phi Phi is the perfect place for snorkeling, diving, and unforgettable evenings. The island’s unique limestone cliffs, white sand beaches, and lively atmosphere make it a must-visited destination for any traveler.
- Maya Bay: Made famous by the movie “The Beach,” it’s a must-visit spot that showcases the island’s breathtaking scenery.
- Snorkeling and Diving: Explore the island’s coral reefs and marine life—Koh Phi Phi is the perfect place for underwater adventures.
- Viewpoint Hike: Offers panoramic views of the island and the surrounding ocean.
A week spent on Koh Phi Phi allows visitors to fully enjoy its attractions, from relaxing on the beach to exploring the island’s vibrant nightlife and local restaurants. The island offers a variety of resorts, from luxury beachfront properties to budget-friendly stays, ensuring every traveler finds the right accommodation.
Organized tours are available for exploring nearby beaches and islands, making it easy to discover more of the region’s beauty.
Experience Tip: Take a boat tour around the islands for hidden beaches, snorkeling spots, and the chance to enjoy spectacular ocean views.
9. Chiang Rai – The Artistic Haven
Chiang Rai is known for its unique temples and artistic flair.
- White Temple (Wat Rong Khun): A wonderful example of contemporary, unconventional Thai architecture.
- Blue Temple (Wat Rong Suea Ten): Known for its vibrant blue interior.
- Baan Dam Museum (Black House): A collection of buildings showcasing Thai art.
Experience Tip: Visit the Golden Triangle, one of Thailand’s most fascinating regions, where Thailand, Laos, and Myanmar meet.
10. Khao Sok National Park – The Jungle Adventure
One of Thailand’s most spectacular national parks, Khao Sok is known for its diverse land-based activities and landscapes, offering lush rainforests and diverse wildlife, making it a perfect island escape.
- Cheow Lan Lake: Known for its floating bungalows and limestone karsts.
- Jungle Trekking: Explore trails leading to waterfalls and caves on land.
- Wildlife Spotting: Home to elephants, gibbons, and hornbills.
Experience Tip: Stay overnight in a floating bungalow for a unique experience.
Island Hopping in Thailand
Island hopping in Thailand is the ultimate way to discover the country’s diverse and stunning coastal gems. Each island has its own unique vibe, from the energetic nightlife of Koh Phangan to the laid-back charm of Koh Tao. The white sand beaches and turquoise waters of Koh Samui, Krabi, and Phuket are perfect for sun-seekers and adventure lovers alike.
Don’t miss Railay Beach in Krabi, a secluded paradise accessible only by boat, offering a quiet escape surrounded by dramatic cliffs. For movie buffs and beach lovers, Maya Bay is a must-visit destination, famous for its crystal-clear waters and powdery white sand.
Whether you’re exploring lively night markets, lounging on peaceful beaches, or setting sail to hidden coves, island hopping in Thailand is an unforgettable adventure.
Diving and Snorkeling Hotspots
Thailand is a dream destination for anyone passionate about exploring the underwater world. The islands of Koh Tao and Koh Phangan are renowned for their excellent scuba diving opportunities, boasting clear waters teeming with colorful fish and vibrant coral reefs.
The Similan Islands, just off the coast of Phuket, are considered one of the best places in the country for both diving and snorkeling, thanks to their pristine reefs and abundant marine life. If you’re staying on Koh Samui, Chaweng Beach is a fantastic spot for swimming and snorkeling, with its soft white sand and inviting waters.
Whether you’re a seasoned diver or a first-time snorkeler, Thailand’s islands offer endless opportunities to explore, swim, and discover the wonders beneath the sea.
A Taste of Thailand: Food and Drink
No trip to Thailand is complete without indulging in its world-famous cuisine and vibrant nightlife.
From the bustling night markets of Bangkok to the beachside bars of Koh Samui, the country is a feast for the senses. Savor iconic dishes like Pad Thai, spicy Tom Yum soup, and fragrant green curry, or sample street food favorites such as som tam and khao soi.
Thailand is also known for its fresh tropical fruits, perfect for cooling off on a hot day. When the sun sets, the nightlife comes alive—whether you prefer fancy rooftop bars in the city or quiet beach bars on the islands, there’s something for everyone. With its delicious food, lively bars, and welcoming atmosphere, Thailand is a country that truly knows how to celebrate life.
Essential Travel Tips for Thailand
To make the most of your Thailand adventure, a little preparation goes a long way.
The country’s hot and humid climate means packing light, breathable clothing, sunscreen, and a hat is essential. Don’t miss the chance to try local food—it’s not only delicious but also budget-friendly. With so many tourist attractions, beaches, and islands to explore, planning your trip in advance can help you make the most of your time.
Consider hiring a tour guide or joining a guided tour, especially if you’re visiting for the first time, to discover hidden gems and learn about Thai culture.
Whether you head north to explore ancient temples and mountains or south to relax on stunning beaches, Thailand is a destination that offers something for every traveler. With its rich culture, beautiful landscapes, and endless adventures, your trip to Thailand is sure to be unforgettable.
1. Total Tourist Count by Province (2019–2023)
Overview:
Bangkok dominates tourism traffic in Thailand, drawing over triple the number of visitors compared to the next most visited province.
Key Stats:
- Bangkok saw over 151 million tourists, far surpassing any other province.
- Chonburi (home to Pattaya) followed with 47 million visitors.
- Chiang Mai and Phuket attracted 31.8M and 27.1M tourists, respectively.
Analysis:
If you’re visiting Thailand and want to experience where most travelers go, Bangkok is non-negotiable — it’s the cultural, culinary, and logistical hub. Chonburi (Pattaya) offers beaches and nightlife, while Chiang Mai gives you a scenic and cultural northern experience. Phuket ranks high as a southern beach escape.
2. Total Tourism Revenue by Province (Million THB)
Overview:
Bangkok is the economic powerhouse of Thai tourism, generating nearly four times the revenue of Phuket.
Key Stats:
- Bangkok generated ฿1.85 billion in tourism revenue.
- Phuket, despite fewer total visitors, brought in ฿831 million, showing high spending per visitor.
- Chonburi followed with ฿484 million in revenue.
Analysis:
High-spend destinations like Phuket indicate luxury tourism appeal. Travelers seeking premium experiences (resorts, fine dining, excursions) should explore Phuket and Bangkok. Budget-conscious but diverse experiences are abundant in Chiang Mai, Chonburi, and Ayutthaya.
3. Thai vs. Foreign Tourists by Province
Overview:
Most provinces are driven by Thai domestic tourism, but Phuket and Bangkok have strong international visitor numbers.
Key Stats:
- In Bangkok, 29% of visitors were foreign (44.5M out of 151M).
- Phuket had 65% foreign tourists – 17.5M out of 27.1M.
- Chiang Mai had a 19% share of foreign tourists – 5.9M out of 31.8M.
Analysis:
If you’re a first-time visitor from abroad, Phuket and Bangkok are the most foreign-friendly destinations with strong infrastructure, international appeal, and English-language accessibility. Chiang Mai offers a slower pace and is great for cultural immersion.
4. Average Accommodation Occupancy Rate by Province
Overview:
All top tourist provinces maintained consistently high occupancy rates, indicating robust accommodation demand and vibrant tourism economies.
Key Stats:
- Chiang Mai and Phetchaburi had the highest average occupancy (~92–93%).
- Bangkok also saw strong occupancy, despite its large hotel capacity.
- Even less internationally known places like Kanchanaburi hit above 91% occupancy on average.
Analysis:
High occupancy rates signal consistent demand and tourism appeal. If you’re visiting without booking ahead, avoid high-occupancy provinces like Chiang Mai, Bangkok, and Phuket during peak seasons. For more offbeat travel with reliable infrastructure, consider Kanchanaburi or Phetchaburi.
Best Places to Visit in Thailand Based on the Data
- First-time Visitors:
- Bangkok (culture, nightlife, shopping)
- Phuket (beaches, island hopping, luxury resorts)
- Bangkok (culture, nightlife, shopping)
- Nature and Culture Seekers:
- Chiang Mai (temples, mountains, northern food)
- Kanchanaburi (waterfalls, historical sites, rivers)
- Chiang Mai (temples, mountains, northern food)
- Beach Lovers on a Budget:
- Chonburi (Pattaya, coastal nightlife)
- Prachuap Khiri Khan (quiet beaches, local feel)
- Chonburi (Pattaya, coastal nightlife)
Methodology
To identify the most visited provinces in Thailand, we conducted a comprehensive analysis using official domestic tourism statistics from January 2019 to February 2023. The dataset was sourced from the Ministry of Tourism and Sports Thailand and covered monthly data for all 77 provinces. Each record included metrics such as total tourist numbers (split by Thai and foreign visitors), occupancy rates, and tourism-related revenue. We aggregated and analyzed over 30,000 data points using Python, with a focus on total visitor volume, economic impact, and travel patterns across regions. Visualizations were created to highlight trends, guide travel planning, and showcase Thailand’s most popular destinations.
Data Collection
The raw data was manually collected from official reports published by the Ministry of Tourism and Sports and pre-processed using Python for clarity and consistency. This included standardizing province names, consolidating monthly values, and converting long-format records into a format suitable for analysis. We prioritized transparency and accuracy by only using official government data and avoided estimates or third-party sources. The final dataset represents a reliable picture of Thailand’s domestic tourism landscape over a four-year period, making it a valuable resource for travelers, researchers, and tourism businesses alike.
Conclusion
Thailand’s diverse landscapes and rich cultural heritage make it a top destination for travelers. Whether you’re exploring bustling cities, relaxing on pristine white sand beaches, or delving into history, there’s something for everyone. Plan your trip to include a mix of these destinations, as each is an ideal place to experience the full spectrum of what Thailand has to offer.
Read Travel Blogs & More
Disclosure: Some links in this article may be affiliate links, which can provide compensation to HandL Blogs at no cost to you if you decide to purchase through these links. These are products we have personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.
Luke Iles
Luke is a leading travel writer within the travel niche and is also a co-founder of HandL Blogs one of the UK’s leading travel blogging websites. Luke has a love of all things travel.
Initially becoming friends with his other co-founder, Harry, at the age of four years old, they let their love for travel evolve, making it their mission to visit every country in the world!
Today they want to share their passion and experiences of travelling across the globe with written blogs on topics that are most important to them. From travel, cooking, fitness and tech blogs!
Whether that be trying new food in a new country and sharing it in a cooking blog; visiting a new gym in a certain city and reviewing it in a fitness blog or learning about the newest tech within the travel industry.
Disclosure: Some links in this article may be affiliate links, which can provide compensation to HandL Blogs at no cost to you if you decide to purchase through these links. These are products we have personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.