How To Use Chat GPT for Digital Marketers - The AI Chat Bot That Is Taking Over The Internet
Luke Iles – Uploaded 18.01.2023
How Chat GPT is revolutionizing the digital space in 2023
Is an artificial intelligence takeover on the horizon? Is the whole of humanity eternally doomed? Is Chat GPT the new chatbot that will replace digital marketers and online content creators for good?
I think we are safe to say that Chat GPT is quite far off of a Terminator-style takeover at the moment. However, the online chatbot has been taking over the internet recently and has caused a lot of controversy and debate within the digital marketing space on whether digital marketers should use the automatic text generation AI tool to their advantage or they should hide it away and banish it from ever seeing the light of a digital marketing campaign.
These opinions are for you to decide, however, we think there are some pretty clever tips and tricks you can use with Chat GPT that can help speed up those tedious and small digital marketing tasks by a ten fold, giving you time to focus on the digital marketing tasks that actually matter for your business and client.
What is Chat GPT?
Chat GPT uses a type of machine learning called the large learning language model. A large learning language model is an AI technology that has been trained and uses deep learning to generate human-like text and copywriting. Chat GPT uses large language models such as GPT-2 and GPT-3. Chat GPT has been trained on a large data set stemming up to 2021. Although this means it cannot respond to relevant and up-to-date content in 2023 it can still answer queries on facts and does this by using large datasets of conversational texts that are then fine-tuned for specific tasks which user feedback prompts the AI to respond to and provide them with the relevant information. These prompts can be anything from answering questions, generating pieces of code and providing information to the user.
How to use Chat GPT in your digital marketing plans
Chat GPT’s abilities are unmatched when it comes to quick access to factual content at your fingertips in an instant. Simply enter a command to the AI chatbot and it will return you with a written plausible-sounding piece of copywriting that an experienced marketer within the niche may spend 10 minutes creating. However, how does Chat GPT change the game when it comes to digital marketing?
Digital marketers can now use Chat GPT to research any type of topic and receive a selection of answers within seconds. Gone are the days of having to crawl the internet and search engines to find the answer to your question when creating pieces of copy for your business or client. With Chat GPT you can simply enter the command and be returned a plausible answer within seconds. Chat GPT can help speed up the process when it comes to digital marketing and creating content by over 100x especially during the research stage when creating a new piece of content.
Not only can Chat GPT help save you time when researching factual content for your copywriting but it can also be integrated into creating digital marketing plans and strategies. In addition to this, it can also be used to save time when responding to customer queries and emails as you can simply enter the request into the chatbot for general queries from customers and Chat GPT can deliver the information in an easily digestible answer for the client. Furthermore, Chat GPT is a great tool to help speed up your social media content by providing helpful social media captions for any topic and any social media outlet. Simply enter the prompt for the caption and what social media outlet you want this to suit and Chat GPT will return an answer in a matter of seconds! The possibilities are endless and this is only the start of Chat GPT revolutionizing the digital marketing industry.
The Positives of Chat GPT
Some of the positives of Chat GPT include:
- Can provide answers to questions within seconds.
- Can speed up some digital marketing tasks so you have more time to prioritize more important marketing tasks.
- Answers questions and responds in a human-like way.
- Can be fined tuned for specific tasks making it more efficient to use in certain cases.
- Revolutionizing the digital marketing world and the way we look at content writing.
- Can be used for a range of different digital marketing tasks including social posts, blog posts, copywriting, email templates and more.
The Downsides of Chat GPT
Some of the downsides of Chat GPT include:
- Unreliable for generating accurate data and information.
- Not aware of current news as only programmed using content from 2021.
- Programmed to avoid certain kinds of content and brings into consideration the ethics of the AI assistant. Should the tool be able to respond to certain types of explicit prompts?
- Requires detailed instructions to get to certain types of answers.
- Has built-in biases as programmed by a human to be helpful, factual and harmless.
- Chat GPT content can be detected by algorithms such as Google’s spam detection.
- Chat GPT has created cryptic invisible watermarking that can help identify AI content online.
Is Chat GPT Free to Use?
As Chat GPT has only been released in its research preview stage, this means that it is completely free to use for anyone who creates an account with Open AI on the registration page. However, Open AI do plan to move over to a paid model within the foreseeable future due to the sheer demand for the product. They have recently announced the paid service to be named Chat GPT Professional and will include features such as an unlimited amount of prompts, faster responses, no throttling and no blackouts.
Do I need to download Chat GPT?
Currently, there is no official app provided by Open AI for Chat GPT and users can only access the free-to-use artificial intelligence chatbot via a web page or browser. All you need to do is create an account with Open AI by signing into your Google or Microsoft account. If you do not have a Google or Microsoft account you can sign up to Chat GPT by using an email. Please also note that there is no official app at this time meaning that any Chat GPT replicas you find on the App Store or Google Play Store are replicas and fake alternatives.
What other artificial intelligence tools should I use in my digital marketing strategies?
Artificial intelligence is taking over the digital marketing world and you are most likely using AI assistants and tools within your digital marketing campaigns without even realizing it. Not only do AI digital marketing tools help you to save time but they can also do some really interesting and useful things in regard to different digital marketing campaigns and tactics you are trying out. You can use tools such as Surfer SEO to optimize written content so that it includes all the necessary keywords and semantics that a search engine looks for when ranking websites for certain search terms. Other AI tools include Grammarly, Chat GPT’s competitor – Jasper AI and many other applications that provide all sorts of AI integration to help boost your digital marketing campaign. If you want to learn more about the best artificial intelligence tools that you can use to boost your digital marketing strategies visit our blog on the Top 5 Best AI Marketing Tools To Boost Your Digital Marketing Campaigns In 2023!
What are the best AI image generators?
If these automatic text generation AI assistants are not your type of thing and you prefer telling stories with pictures rather than words, there has also been a huge rise in the popularity of AI image generators online. These text-to-art generators allow you to enter any sort of prompt and it will return the exact image to match. With AI image generators all your wildest dreams can come true and if you want to see how Lion would look with a Sheep’s body, you can do so with no photoshop training required. It’s quite remarkable! To learn more about the best AI art image generators on the market read our blog on the Top 5 Best AI Art Generator Tools On The Internet In 2023!
In conclusion, Chat GPT is an incredible tool that should be used by any digital marketer that wants to save time on some of their more tedious and time-consuming tasks. With that said, as much good as Chat GPT can provide it also has a lot of flaws and drawbacks including incorrect factual content and text that can easily be detected and penalised by search engines such as Google if you are using the written content to try and add SEO value to your websites. As a digital marketer, it is important to understand the drawbacks as well as the positives of the AI chatbot tool and you should always proceed with caution when using new artificial intelligence technology that produces written content. We recommend using Chat GPT as a quick way to fact-check snippets that you want to include within your written copy; using Chat GPT to increase the speed of creating social media captions; using Chat GPT to create email templates and quick responses to clients and to help you brainstorm ideas and topics that you could write about if you ever hit a writer’s block!
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